Building a Better Mousetrap for B2B Content Marketing

B2B marketers must shift their mindset to ensure that originally produced content aligns with both customer needs and company goals and objectives Article adapted from Association of National Advertisers The theory that compelling content alone is enough for B2B marketers to achieve their business objectives is evaporating fast. According to research conducted by the content …

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How B2B Brands Can Better Monetize LinkedIn

Article adapted from Association of National Advertisers (ANA) LinkedIn’s rapidly growing number of online tools is helping B2B marketers make valuable connections With its combination of breadth and ease of targeting, high level of member engagement, and extensive database to aid lead-generation efforts, LinkedIn has become the go-to platform for marketers ranging from long-established B2B …

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What’s the Impact of Apple’s Pro-Privacy Moves for Retail’s Efforts to Personalize Customer Experience?

Retailers seeking to enhance personalization of their customers’ experience should take note of the potential impact of Apple’s recently unveiled pro-privacy enhancements for its Safari web browser. The need for high motivation and transparency of opt-in for customer loyalty programs has never been more critical for retailers. At its annual developer event, Apple announced an …

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Kohl’s Cash Program Cashes-In Big Time with 25 Million Users

Kohl’s Cash program is unique in how it rewards customer loyalty, and that uniqueness has paid off big-time for one of the few bright spots in the retail brick and mortar sector.   Kohl’s reward is simple and direct – $10 in store credit for every $50 spent –  instead of the old, worn model of customers having to …

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Customer Loyalty Accelerator Launches 4-Month BOOSTER Package to Enhance Its Clover Rewards App

Merchants using the Customer Loyalty Accelerator (CLA) app on the Clover POS now have a groundbreaking new package of benefits that will automatically ensure easy program implementation and an immediate, undeniable program ROI. “Customer Loyalty Accelerator’s newly launched 7-Point BOOSTER package demonstrates a deep commitment to our clients’ success by igniting greater revenue growth through …

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Want that interview? Don’t talk your way out of it.

You’ve sent your resume to dozens and dozens of potential employers. You know if only you could get in front of the employer, they’d see your talents and realize how great you are and hire you right away. So when you finally nail an interview during your initial phone call or email, why keep talking …

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